What's Trending: Announcing Calibrate720, the Power to Know What's Coming
Other tools rely on keywords, shares and search strings to analyze public sentiment, but lack the capability to truly measure a campaign's ability to "move the needle" of public opinion. Calibrate720 uses advanced AI tailored to your communications campaign objectives delivering real-time ROI.
Digital civic participation and corporate and trade association PACs are giving citizens a bigger stake and a stronger voice in Congress, state legislatures and at the ballot box. We help organizations grow their grassroots capacity and political clout, by giving their most valued stakeholders the skills, tools and resources to shape legislation and regulations, invest in candidates that stand with them, and win from the state house to the White House. That’s how we bring public opinion full circle.
Advocacy professionals working for corporations, trade associations or nonprofits rarely hear what their colleagues are doing to effectively engage an audience and move them to action.
That’s why we created Benchmarking the Ballot Box. It’s a report conducted by SevenTwenty Strategies and the Public Affairs Council, which surveyed dozens of advocacy professionals about the tactics they used in this year’s election, how these tactics performed and where they plan to invest time, money and resources in the future.
It’s no surprise voter registration events saw the largest growth in 2018 of all engagement techniques covered in the study, growing 12 percentage points to 38 percent. Of course, few companies will abandon email and social media programs, political action committees and other workhorse tools. But some will clearly be focused on expanding in-person advocacy as a powerful tactic that, when conducted well, can often move the needle.
SevenTwenty Strategies announced that it has appointed Vlad Cartwright as President of the firm, effective March 15, 2018. Pam Fielding will become the company’s Chief Executive Officer. With over 20 years of leadership experience in public affairs, advocacy strategy, and public relations, Cartwright will continue to lead public relations and advocacy programs for SevenTwenty’s Fortune 500 and trade association client base.
Whether you’re asking people to write to Congress for the first time or introducing a PAC to your company leaders, there are three foolproof strategies to guarantee a flawless rollout of your new political program. Read on!