In the Circle

Heard at the Conference: ‘We Need Content’

Heard at the Conference: ‘We Need Content’

ORLANDO—We’ve heard it again and again at the Public Affairs Council Advocacy Conference here this week: a lot of organizations struggle to deliver meaningful content to their stakeholders… More

Why You Need Grassroots This Year

Why You Need Grassroots This Year

Here are some words you have not heard in awhile, but are nonetheless true: Congress is busy these days. First, there was the tax bill. Now, lawmakers are working on immigration. And… More

The Value of Video

The Value of Video

The point here is that video is mainstream. It has become an expectation in the marketplace. More

Why You Need to Update Your Members Throughout the Election

Why You Need to Update Your Members Throughout the Election

Very few things can consistently energize your members like an election. True, a presidential race generates more enthusiasm. But midterm elections offer plenty to hold people’s interest -- and next year’s races more than usual. More