Congress took office this month and the challenges were immediate. A government shutdown, a border showdown and a Justice Department investigation met new members at the door. Ahead lies two years of divided government, on a path to a pivotal presidential election. More
Advocacy professionals working for corporations, trade associations or nonprofits rarely hear what their colleagues are doing to effectively engage an audience and move them to action.
That’s why we created Benchmarking the Ballot Box. It’s a report conducted by SevenTwenty Strategies and the Public Affairs Council, which surveyed dozens of advocacy professionals about the tactics they used in this year’s election, how these tactics performed and where they plan to invest time, money and resources in the future. More
It’s no surprise voter registration events saw the largest growth in 2018 of all engagement techniques covered in the study, growing 12 percentage points to 38 percent. Of course, few companies will abandon email and social media programs, political action committees and other workhorse tools. But some will clearly be focused on expanding in-person advocacy as a powerful tactic that, when conducted well, can often move the needle. More
The report, based on the 2018 GOTV and Voter Engagement Survey conducted in the lead-up to the midterms, provides detailed information on how companies and associations conducted advocacy in 2018 (and how they plan to in the future). For example, political action committees (PACs) were the top engagement tool, used by 86 percent of respondents, while email programs were another workhorse topping 64 percent. Voter registration websites and candidate visits were also top-ranked at 59 percent each. More
VoteWatch is a ready-packaged content strategy for organizations that need to educate PAC donors, grassroots advocates, C-suite leaders, division heads or new employees or members. It can be used right out of the box, with no further work needed, or it can be branded and customized with your logo. More
If your LTE includes the above elements, grabs the editor’s attention, gets printed and garners clicks and/or shares, the paper will notice and that’s a good thing for the next LTE opportunity you should pursue. Plus, getting it placed in one outlet lends credibility and can lead to greater receptiveness with similar publications. More
To benchmark top strategies being employed by Fortune 500s and trade associations in Election 2018, SevenTwenty Strategies and the Public Affairs Council have launched the 2018 GOTV and Voter Engagement Survey. The goal is to assess how major companies and associations plan to engage employees, members, shareholders and the general public in the 2018 elections - and ultimately, what they view as their most successful strategies for encouraging civic participation. More