In the Circle

Four Reasons to Make LTEs a Central Part of Your Communications Strategy

Four Reasons to Make LTEs a Central Part of Your Communications Strategy

If your LTE includes the above elements, grabs the editor’s attention, gets printed and garners clicks and/or shares, the paper will notice and that’s a good thing for the next LTE opportunity you should pursue. Plus, getting it placed in one outlet lends credibility and can lead to greater receptiveness with similar publications. More

Introducing the 2018 GOTV and Voter Engagement Survey

Introducing the 2018 GOTV and Voter Engagement Survey

To benchmark top strategies being employed by Fortune 500s and trade associations in Election 2018, SevenTwenty Strategies and the Public Affairs Council have launched the 2018 GOTV and Voter Engagement Survey. The goal is to assess how major companies and associations plan to engage employees, members, shareholders and the general public in the 2018 elections - and ultimately, what they view as their most successful strategies for encouraging civic participation. More

Heard at the Conference: ‘We Need Content’

Heard at the Conference: ‘We Need Content’

ORLANDO—We’ve heard it again and again at the Public Affairs Council Advocacy Conference here this week: a lot of organizations struggle to deliver meaningful content to their stakeholders… More