Events & Webinars

Explore recordings of some of our insightful webinars.

Get Your PAC Ready For 2016

Is your PAC ready for 2016? Everything starts with making sure you have the tools to keep your PAC compliant. But Compliance can mean a lot more as you create your PAC strategy for the rest of the cycle. SevenTwenty Strategies’ PAC team, Robin Sexton, Matt Swearman and Lawrence Young, share best practices to improve your PAC’s operations.

Be a PAC Superhero

You can be a PAC superhero. Grow your fundraising exponentially. Get more members engaged. Bring lapsed members back to the PAC. The midterm election is almost over and that means it's time to start looking to the next cycle. In preparation for 2016, learn the tools and strategies necessary to make your PAC more effective. There are simple steps that your PAC should begin taking now to ensure success in the next cycle.

Connecting a Celebrity to Your Cause Webinar

One of the best way to make your cause a household name is to have a celebrity endorse your efforts. Finding a celebrity to sign on to your cause may seem like an impossible task. Susan Gold, who has worked with many stars including Taylor Swift, Neil Patrick Harris and Jennifer Garner, and SevenTwenty Strategies's Matt Swearman will explain how to make the connection a reality. From doing the research to identify the best celebrity to crafting the perfect pitch, Susan and Matt will break down each important element.

Tips on Talking to Political Reporters

Former political reporter Ginger Gibson, Vice President of Media Relations and Communications at SevenTwenty Strategies, offered the best tips and tactics for when you encounter political reporters. Even if you aren’t looking to have your name on the news, learning how to leverage relationships with reporters can be beneficial to every organization. Gibson covered a presidential campaign and worked the halls of Congress, including covering the fiscal cliff in 2012 and the shutdown in 2013. She shared tips from both a reporter’s pe

Is Your PAC Ready to get “Reel”?

All of us know about the importance a PAC plays in the success of our respective organizations. A video is an excellent opportunity to show your PAC in a positive light. By creating a high-quality video, you can tell a compelling story around the PAC's value proposition. Hear from SevenTwenty's Bear Baker, Vice President of Video Services, and Matt Swearman, Director of Business Development, as they discuss why video has quickly become an indispensable tool for PAC promotion and go in depth on the "art and science" of this creation. W

ACA Webinar

With just two and a half months until the new health insurance marketplaces open for business, many organizations are still struggling with how and whether they need to educate their employees, patients and customers about the health law. Whether you work for a hospital system with uninsured patients under your care, a patient group representing Americans with costly medical conditions, or an employer who must provide coverage by 2015, it’s time to build a strategic communications and engagement plan for the rollout. Expert panelist

#Social Congress: Perceptions and Use of Social Media on Capitol Hill

Social Media has made it to the final frontier: Congress! And to best understand how and who is using it the Congressional Management Foundation has put together a first of its kind research paper "#SocialCongress: Perceptions and Use of Social media on Capitol Hill". Here at SevenTwenty we were are super excited to partner with Brad Fitch President & CEO of the Congressional Management Foundation and have him join us to share the results of the study so you can know how offices are using social media, who is responsible for social me

Does Twitter Vine have a place in your advocacy program?

If a picture is worth a thousand words what can you get for 6 seconds of video? A big impact according to Vine, the new app from Twitter. Brands like Alzheimer's Society, Nordstrom and General Electric think so too. So is it time for your group to start using Vine? Hear SevenTwenty's Vine expert, Jamey Ballo, as she explains Vine, shows you some innovate ways Vine is being used by companies, associations and nonprofits, and demonstrates how you can make Vine work for your advocacy program.

Pinterest: It’s Not Just for Impossibly Hard Crafts

As advocacy experts, we know that telling a story helps to make our case and influence people to join our cause. Telling your story through pictures is a very persuasive way to gain vital support for your issue or campaign. With 50 million active users on Pinterest and 40 million photos posted each day on Instagram, we will look at how groups are reaching key influencers to help them see the picture clearly. SevenTwenty's Jessica Hood will share case studies of organizations and campaigns putting Pinterest and Instagram to use and lea

Taking the Pulse of Your PAC

Are you stuck in a rut when it comes to engaging with your PAC members? Does your PAC need a boost? SevenTwenty’s PAC Master Matt Swearman is joined by CVS Caremark’s Director of Federal & Political Advocacy Heather Cutler to show you some techniques to get your PAC active, engaged and excited.

PAC Myth Busters

Does your eligible class really know what your PAC does? PAC Master Matt Swearman walks you through some common misconceptions about PACs and how to bust those myths with your PAC eligibles to grow your members.

10 Fundraising Strategies PACs Can Learn from Nonprofits

Are you looking for new ways to get more from your PAC donors? Then look no further than the nonprofit organizations around you to get inspired. Join power fundraiser Jessica Hood as she shows you strategies nonprofits are using to be successful and how to make them work for your PAC. You can also download the accompanying guide 10 Fundraising Strategies PACs can Learn from Nonprofits.