All of us know about the importance a PAC plays in the success of our respective organizations. A video is an excellent opportunity to show your PAC in a positive light. By creating a high-quality video, you can tell a compelling story around the PAC's value proposition. Hear from SevenTwenty's Bear Baker, Vice President of Video Services, and Matt Swearman, Director of Business Development, as they discuss why video has quickly become an indispensable tool for PAC promotion and go in depth on the "art and science" of this creation. We're fortunate enough to have Gary Whidby, PAC Manager at National Multi Housing Council, speak from the client perspective and lend insight to working with SevenTwenty's video production team.