Grassroots

Mobilize your constituents and be heard on the Hill.

Lobbying alone isn’t enough.

Every year, more than 100,000 bills are introduced at the state and federal level. Lobbying alone can’t always ensure your organization’s viewpoint is represented before lawmakers. To shape the legislative and regulatory outcomes that impact your organization and industry, Congress and state legislatures need to hear from “real world” experts—their constituents. Grassroots advocacy is the art and science of identifying citizens, educating them about the issues that matter and mobilizing them to take desired actions—when and where you need them, tapping their political power to influence legislative outcomes.

Mobilizing citizens online

SevenTwenty literally wrote the first book on online advocacy and helped launch the digital advocacy movement in the United States. Our issue advocacy websites have helped win issues and won numerous industry awards over the last 17 years. We’ve delivered more than six million messages to Congress and state legislators and millions of comments to federal departments and agencies. We have seen citizen messages read on the House floor and entered into the congressional record. From designing compelling and powerful advocacy websites and targeted mobile strategies, to providing our clients with the technology to write Congress and state legislators via their website, to engaging stakeholders through social media and online targeting, we offer the most powerful and highest-performing advocacy, PAC and government relations platforms in the industry today.

Friend, follow and share with your lawmakers.

Today, every member of Congress has a Facebook and Twitter account. And some 74 percent of senior legislative staff say as few as 30 social media comments are sufficient to garner the attention of their congressional office, according to a study by the Congressional Management Foundation. SevenTwenty can help you leverage the power of social media with your key constituencies to engage lawmakers, advance your legislative priorities and promote your advocacy agenda.

Building coalitions from the (common) ground up

More often than not, large-scale public affairs issues impact more than one industry and multiple communities. SevenTwenty helps clients identify like-minded, and often nontraditional, allies, communicate the benefits of working together to advance a shared agenda, and develop a unified voice that adds credibility to your communications. Our work results in authentic and credible partnerships with respected organizations, real-world meetings between stakeholders and lawmakers, and authentic communications with organizations, their members, and legislators designed to grow awareness of your issues and win legislative outcomes.

Managing issues, overcoming challenges

We work with you to help you prioritize your issue agenda, cultivate proactive strategies to overcome challenges and create new opportunities, build platforms for engaging stakeholders and developing an advocacy base, and then activate that base accordingly, before issues emerge. In short, we help you imagine the world you’d like to do business in—and then help you build it.

Unifying stakeholder voices

Industry challenges can impact stakeholders equally—employees, retirees, shareholders, vendors and suppliers—as well as the customers who rely on the services they provide. SevenTwenty helps you define your stakeholder audiences, engage them in a conversation about the issues impacting your business, and build a cohesive response to challenges. You could say we’re in the business of unifying voices.

Communicate with stakeholders—online and off.

Need to be on the ground, in the papers, on the air and across the blogosphere, in 18 markets at once? We can help. Our local field operatives provide insight, reach and influence in every congressional district and designated market area in the country. We offer a savvy mix of traditional grassroots—phone and mail, design and fulfillment—along with cutting-edge digital advocacy platforms, mobile and social strategies, and video production services to ensure your advocacy messages reach your stakeholders online and off.

Brand Experience & Notable Achievements

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Let's talking about growing your grassroots.