Media relations is a powerful tool for influencing and changing behavior. It provides critical, third-party endorsement for a product, service, issue or organization. At SevenTwenty Strategies, we build media relations into our campaigns to help you create surround sounds to build your brand message.
The more positive ink you get, the more recognizable you become, and the more people will pay attention to you. In many cases, people pass the messages they hear on traditional media on to their social media networks. Traditional media and social media work together to create a fluid communications cycle.
Communicating through a journalist provides valuable and sought-after credibility that other forms of communications cannot match. The media helps steer the conversation, promote public debate, generate community support and disseminate credible messages and compelling sound bites that will resonate with your various target audiences, including the media, stakeholders and the public at large.
We have generated millions of impressions and secured high-quality coverage for our clients in the Associated Press, The Wall Street Journal, New York Times, Washington Post, CNN, Fox News, Today Show, Politico, and countless other news outlets across the country.
From billboard ad buys targeting Capitol Hill commutes, to speaker’s bureaus to spread your message through local channels, and from local earned and paid media to saturate markets, to targeted social media to grow an engaged base to push your issue agenda, we help get you coverage from DC to Des Moines and everywhere in between.
Most SevenTwenty clients are listed on the Fortune 500, but sometimes the best clients come in small (business) packages. In 2015, we met a 16-year-old student, baker and entrepreneur, Bree—owner of Bree's Sweet Treats. SevenTwenty has helped Bree deliver her very powerful message to consumers and the media, fine tune her website’s messaging, promote her bakery’s grand “reopening” and build relationships with local and national media.